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We have heard about bloggers sharing the collections of fashion designers through their social media outlets, but at this years NYFW, it was the illustrators that took the spotlight. Danielle Meder, a fashion illustrator and trend theorist, shared her collection of sketches in a recent blog post. Her illustrations are not only well executed, but they capture a feeling that can only be expressed through an art form such as this. And I like them. I like the idea that she is able to interpret one form of art and execute it in another. I asked myself if this is considered plagiarism, or if it shouldn’t be allowed because the concepts behind the illustrations are not original. But Meder’s task as a fashion illustrator is not to take credit for these concepts, it is to share a feeling that a photograph may not capture while creating a work of art. The details of the garments are vague yet there, all while paying close attention to subtle characteristics. Meder’s works symbolize the apparel’s first impression; a first impression that includes feeling and movement, the kind that captures a moment. It is as if she is summarizing everything the designer wanted to happen, in a quick illustration.

While I find trend bloggers to have a negative connotation, Meder’s attempt to share her “frow” experience is impressive. Her approach to sharing the designers’ work is different and refreshing, and it is something unique to her. We are a visual generation, and Meder creates visual imagery to tell her story and experience. She keeps alive the feeling that can be lost in the storm of images from fashion week. Yet I, an avid fashion follower, was unaware that this art existed. So while I can commend Meder for participating in a way that adds dimension to the blogging world, I have to ask why? Why is the art of fashion illustration under the radar? She is ultimately participating in the same act the others by sharing what she is seeing, only she does it in a more organic sense. The iPhone images are getting more attention than original works of art, and the designer’s work. Meder’s work is worth seeing, and maybe, after all, there is beauty in having to discover it.

For more on Danielle Meder: http://finalfashion.ca/

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The view from here.

I can’t pretend I’m not jealous. It’s the middle of NYFW and fashion bloggers are in the spotlight as they bask in the glory of  the frow. Exclusive invitations and back-stage passes are handed out to these social media gurus who get to blog about what we should wear six months from now. I would kill for a reserved spot to Instagram Phillip Lim’s collection, but my perspective as a future-fashion-designer goes beyond what’s “trending.”

When I look at fashion, I want to know what happens “behind the seams.” Trends are all around us, but the information behind their existence is not so apparent. In my blog, I want to investigate the art of clothing design and the substance behind what we know to be “pretty.” Because I know the basic fundamentals of design, my view is different from that of the social-media-marketer seated next to the runway. I want to know how these wearable works are created and how the designers come to the conclusions they do in their quarterly runway shows. I want to share my own appreciation for fashion design and question how we see it. My blog will go back to the basics of stitching and sewing to understand the innovation and evolution of fashion design. The question will not be “who are you wearing?” but “what?”

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