Grocery shopping in Chanel, what else?

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In the big scheme of avid Chanel fans, only a handful get to experience the art of a Karl Lagerfeld fashion show. At this years Paris Fashion Week, Lagerfeld decided that a normal runway was just too “normal,” so he set the stage for his production in a Chanel designed grocery store. (Because who doesn’t want to buy cereal in Chanel)

The models weren’t the only things “branded” in this production. They were accompanied by Chanel designed sodas, posters, and canned foods. Everything was wearing Chanel. The guests who attended didn’t just sit and watch a show, they watched a well-orchestrated story. The high-end brand evolved into something borderline pedestrian while managing to maintain its expensive appeal, somehow, and it quickly became the talk of the fashion industry.

The followers of the fashion world who didn’t get to experience the show quickly found out about what I believe is the most expensive grocery store of all time. Pictures surfaced first, and then came the video of the collection. As we know, the fashion industry is all about innovation, and this may have been the epitome of innovation in this years fashion week scene. Keeping up with trends means keeping up with designers as they debut their latest work. While we know we can’t wear straight off the runway collections, as they are designed for display more than street wear, but as fashion followers we HAVE to know what’s happening next. Chanel not only connected to the attendees of the show, who most likely can afford to wear it, but it connected to the group that would see it on the internet.

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The industry of fashion is changing with the growth of new media. As I have talked about in previous posts, fashion bloggers are now responsible for sharing the exclusive “inside scoop” of what happens at these high-end events. And we follow it, because we wish we were there. I am not afraid to hide my envy, but I can be cordial thank them for sharing what they see. I think this change in delivery of “news” in this industry not only affects how we, as bystanders, view it, but it changes how designers present their work. In this case, the normal somewhat pompous air of Chanel is not evident in this grocery-shopping story, and the normal-salary-making population can see themselves either wearing the actual product that fits into their daily lives or something that resembles it (which still comes back to branding Chanel, who doesn’t love the knock-off industry) The sense of urgency and the importance of this video goes beyond what we want to see as followers and becomes the image Chanel is trying to sell. The delivery of the collection goes straight to the subscribers of fashion blogs, twitters, facebooks, and every form of social media, because that is the audience that will share the “news” to the group that believes it matters. (us, and it definitely does matter) 

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We all grocery shop, and I would hope we all love Chanel. While this relatable story of tweed and sneakers is a work of art, it is ultimately an advertisement. Fashion bloggers are free advertisers for these designers, and while they may not be selling an actual product, they are selling a look and aesthetic. We not only follow the blogs, but we follow the trends. This technique is smart, because it is subtle. The models in this show are also very well known, like Victoria’s Secret model Cara Delevigne and reality star Kendall Jenner, who have millions of followers on their own social media sites. This only enhances how this information is passed down from the elite to the rest of us. I believe it is all strategic to get the word out, and why shouldn’t it be? Many of us do enjoy just looking at the amazing work Lagerfeld has created that has changed the fashion show experience. Yet deep down, this viral video in the fashion blogosphere will make us think twice about how we get dressed in the morning. Even to go grocery shopping. 

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what is textile design?

We know what a fashion designer’s role is in creating a garment, yet we often forget what it takes for them to create a finished collection. Garments can’t be made without thread, buttons, lace, and fabric, which is where textile designers become important. This division is often forgot about when we see collections like Alice and Olivia’s Spring 2014 line because we are focusing on the construction of the pieces. These forgotten voices need recognition and acknowledgment, which is why I have decided to contribute to the textile design page on Wikipedia.

While this page briefly shares the process of how to create textiles, it does not go into depth the history or man contributors in this art form. It does not to justice to those who have degrees in this specific craft. The article focuses on textile design and its importance in our every day lives; the importance of rugs, towels, and drapes. But it is so much more than that. What about what we wear and how we express our individual style? What about the recognition the fashion designers get for a floral print that someone else created? When you are paying for an expensive t-shirt, it isn’t the style that gives it value, it is what the shirt is made of. Behind the seams, textile design is the core of fashion.

Wikipedia simply scrapes the surface in regards to textile design by telling us the basic information regarding the process, providing a handful of different approaches. But what about the history? There are many stories about the evolution of textile design in a variety of different countries, each one contributing to our techniques in creating fabric today. The “threads of history” are missing, and while the information may be scattered throughout other wiki pages, it needs to be part of the textile design one for those who seek interest in the subject matter. If someone were to just look at the current wiki page for information, I would argue they would know little to nothing about the subject, and my goal is to change that.

I am going to evolve this page to provide more interest and accurate information. I want the page to go more in depth about the process, the famous figures who participated in the development of textile design, and the history of the art. While there are so many ways to approach this bare page, I know I want to include how it pertains to fashion design and ultimately high fashion and couture. As an aspiring designer myself, I know the value of this information and I am hoping to further inform others in my position as well as those who express interest in it.

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#lookup

#selfie

#selfie

I personally think the Mona Lisa looks better with #nofilter, but maybe that is because I actually looked at her. She looks ok in Black and White, but the “Rise” filter on Instagram definitely washes her out. In reality, the Mona Lisa is considered one of the most disappointing tourist attractions, but that can change with fifty likes on Instagram. I know serious thought goes into this, because why pay to go to the Louvre if you can’t get a good shot of Mona? Most of the people standing in front of this historic piece of work do not even look at her, they snap a picture and go, which I found a common act at many tourist attractions. After traveling Europe for four months, I realized that the culture I learned the most about was the one involving social-media. I am now convinced that Instagram has not only altered how we spend our time, but has started to dictate the decisions we make.

Just what we need, more distractions.  It was enough of a distraction when I went with my family to Europe ten years ago with our new digital camera and camcorder. That was my first experience seeing what a photo looked like immediately after it was taken, the beginning of our hunger for instant gratification. This was the first time I realized that while our technology was moving quickly, it was also slowing us down. If we didn’t look good in front of the Coliseum, we could take the picture again and again and again, until it was perfect. Only because with this advancement in technology, could we delete and delete and delete. And then edit mildly to show a few family members who expressed interest about our trip. I feel bad for the five-hundred people out there who weren’t able to subscribe to those three weeks where we were #blessed to be in Europe, but I was able to make up for it in part II of my European travels.
unnamedI won’t be the first to say that I didn’t brag a little about my life on Instagram when I studied abroad. I am guilty of posting pictures I knew would make those at home envious. I thought my life was worthy of constant updates, which started when I went to Croatia and one hundred people liked a photo I posted of myself swimming in a waterfall. And I posted pictures everywhere I went, as did my peers. It got to the point where we always had to ask for the WIFI password so we could post pictures of pizza and decorated cappuccinos. Everyone’s pictures were the same, of course, despite our different opinions in which filter made the cheese look the best. And after a few weeks abroad, I began to notice that my pizza didn’t taste better in Lo-Fi. unnamed

“Can you send me that picture of me? It’s ‘Insta’ worthy.” I recognized that I was annoyed by the obsession, yet I continued to partake in it. It became an unsaid agreement with friends that we would take candid pictures of each other for Instagram. I learned the very strategic planning in taking an “Insta worthy” photo. Sometimes it involved going out of our way to places we didn’t care about too much, like standing outside a fashion show during Milan Fashion Week when we could have been in the city seeing real street fashion. New clothes were even purchased for the photos that would be taken during this event, which was ridiculous because we could not compete with the Italians in Gucci. We were replicating what we were seeing in fashion blogs in our own “street style.” We wanted to achieve the look that is casual yet very articulated and thought out, but our inability to fit in at all proved that while we could Instagram that “look,” we couldn’t actually accomplish it. But because my friends really wanted to show their followers that they went to Fashion Week, off we went, and it became a miserable, expensive day that was accompanied by a photo. #notcool.

This went on and on, everywhere we went. I noticed people were seeing but not looking. We were caught up in the perception of where we were and not the place we were in. It became reminiscent of my experience involving the obsession of the first digital camera. Too much time was spent looking down at the screen or through the lens, when it should have been spent experiencing the environment we pay so much money to be in. But the second time around it was not just about taking a good picture, it was about creating a story to go with it. It became a waste of time and energy, and while there were photographs to remind us of our time spent in incredible places, moments were often lost by our obsession with the need to immediately tell others.

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If we learned to limit our consumption of Instagram, I would be willing to change my perspective and argue that it has the ability to share important information, which I do believe, despite my pride. I would even argue that it has the potential of helping an entire country. That one really cool picture of me in a waterfall that got one hundred “likes” inspired other study abroad students to want to go on that same trip, and those who travel there are able to learn about Croatian culture and why it is a growing location for tourism. I hope those students went for the right reasons, of course, and not just to Instagram swimming in a waterfall, but regardless of why they went, they are assisting in putting Croatia on the map. That may be cooler than my #instaworthy photo.

Our priorities just need a little rethinking. If a tree falls in a forest and no one is there to Instagram it, does it really fall? We know the answer is yes, and we know things happen behind the scenes of social media. Why do we have to know everything about everyone? What happened to ignorance being bliss? While social media continues to advance, it is not advanced enough to control our actions, so why do we let it? I do not reject the concept of social media, because I understand how it enhances our lives by connecting us to bigger things, ultimately making the world a smaller place. But I reject our obsession with it for the reason that it causes us to lose sight of what we know is important.  The crisis of social media does not pertain to the actual programs, it stems from how we alter our lives to fit the mold, which we have ultimately created. This mold happens to be a perfectly square box with the ability to create our #happy and “unique” stories, in X-Pro II.

 

 

#done

 

 

 

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